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MARKET DEVELOPER

full-time Greater Accra 15 Feb 2024

Our client a leading cement manufacturing company is looking for a proactive and skilled individual to assist with the daily operations of the factory as a Market Developer

ROLE PROFILE

The successful candidate will be responsible for selling cement bags through the retail channel across a particular Region. He or she must develop and grow an active base of cement retailers either operating out of their own shops or containers. He or she will perform the following duties as well:

 DUTIES/RESPONSIBILITIES:

  • Aggregate sales volumes from various retailers for Sales Representatives to order and deliver through distributors efficiently.
  • Ensure regular visits to all retailers within the assigned territory to strengthen relationships, gather feedback, and address any concerns.
  • Achieve the specified target number of bags sold monthly through the retail channel.
  • Implement effective sales techniques to meet or exceed sales goals.
  • Maintain high levels of customer satisfaction among distributors and retailers by promptly addressing their needs and resolving any issues.
  • Develop and manage a target number of retailers that consistently purchase a minimum of 900 bags monthly.
  • Provide support and incentives to encourage retailers to meet the set purchasing target.
  • Ensure the retail price per bag remains within the target range.
  • Monitor market conditions and competitors’ pricing to make informed pricing decisions.
  • Supply management with timely reports on competitive activities, market trends, and potential opportunities for new products and services.
  • Provide insights and recommendations to support decision-making.
  • Train shop attendants on products and basic bookkeeping to enhance their product knowledge and improve sales effectiveness.
  • Ensure cement availability in the assigned circuit to meet customer demands promptly.
  • Collaborate with distributors and supply chain teams to maintain optimal inventory levels.
  • Collaborate with the marketing team to develop marketing strategies and support their execution in the assigned region.
  • Provide feedback on the effectiveness of marketing initiatives and suggest improvements.
  • Engage in superior customer service and make information available for all products, events, and services.

EDUCATION/EXPERIENCE

  • A minimum of a Degree in Marketing, Business Administration, or a related field from a recognized university.
  • Minimum of 3 years of relevant working experience as a Market Developer, or in a similar role.
  • Professional and licensed motor rider

REQUIREMENTS

  • Must possess good interpersonal skills
  • Should have tactical skills and must be proactive
  • Ability to be well-organized and diligent
  • Excellent interpersonal skills and teamwork
  • Strong problem-solving skills
  • Strong oral and written communication skills
  • Ability to pay attention to details.
  • Must be hardworking, persistent, and dependable
  • Possess a positive and enthusiastic attitude
  • Positive aggressiveness
  • Ability to work collaboratively with cross-functional teams
  • Knowledge of Microsoft Office (word, excel, PowerPoint),
  • Strong knowledge of marketing principles and best practices
  • Demonstrated ability to develop and execute successful marketing strategies.
  • Knowledge of digital marketing, social media, and other emerging marketing channels
  • Possess good data-gathering and analysis skills
  • Ability to work through complex issues and challenges.
  • Demonstrate experience building and managing retail channels.
  • Demonstrate experience recruiting and managing distributors.
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